Beautiful photos with adequate lighting, a story description, and online visibility have long been the fundamental law of effectively marketing a home. In marketing today, you can tap into changing buyers’ preferences to help your listing grab attention. For example, recently, homes have become a kind of sanctuary. Buyers want to upsize their homes to fit their lifestyles. They want to make their homes a place where they can work, work out and entertain.
Real estate is marketing enthusiastic, so if you have hired a great one, they will take charge of your marketing plan and speed up the process of selling your house while getting an answer on the question of how I can sell my house fast Orlando. But, if you are selling your home on your own, these are the marketing priorities you’ll need to consider to find a potential buyer. Either way, it’s helpful to be educated on the process.
Table of Contents
Set a competitive price
You could have a superficially attractive listing in the market and still have the most challenging time selling if you are not careful to set the right asking price. To quickly get an idea of your home’s value in the current market, you can fill out a short questionnaire on the website and provide a preliminary estimate in the shortest time possible.
You can follow up your estimate with a comparative market analysis (CMA) from a Real estate agent. They consider the price of recently sold properties in your area with similar square meters, overall condition, and the size of the house altogether. The agent also factors recent upgrades and unique selling points like water view or extra land. Pricing a home correctly is considered by many agents to be a vital element of a marketing strategy. Price too high and your house sit on the market for too long and eventually sell at a loss, or price too low and end up underselling your home.
Taking professional photos
Arguably, high-quality photographs sell 32% faster than those without visuals. Imagery is so important that most agents have photographers on their lists of contractors. Listing photos must be high-quality, taken at the most flattering angles, and lit to perfection. Timing is also essential.
The easiest way to get quality photos is to hire a professional photographer and be guaranteed more outstanding outcomes.
Writing an enticing listing description
The listing description is the text that appears alongside the images of your home. Usually, it’s about a paragraph long, intending to share details about your property that may not otherwise be gleaned from the other fields. This is for your shot to tell your home’s story but for restating the number of beds, baths, or even the year your home was built.
Always point out desirable things like the house borders on a waterfront, golf course, or any social amenities and if it’s conveniently located on freeways or top-ranked schools. You can paint a picture in the buyer’s mind about what makes your house special. Maybe, it is a mid-century modern house with the original terrazzo floors.
Use social media in your favor
If you are well versed with social media, you can generally buzz and raise your home’s visibility. You can complement an agent’s social media with your own. The more you promote your house on social media, the more exposure it will have. Even if your network is small, it can make a difference.
So why not coordinate and share your magazine quality home photos and videos with your friends or colleagues? They may have buyers in their extended networks.
In conclusion
With endless ways to market your house, why not think outside the box. Today your house has a potential to reach more buyers than ever. Go ahead and add some spice with these creative ways to market your house. Make your listing materials irresistibly shareable. Your buyer might be a few likes and a repost away.
